Senior Care Plus is a private home care company providing a range of non-medical, home care services across the counties of Wexford, Waterford, Wicklow, Carlow, Kilkenny and Kildare, including care for the elderly, palliative support care, disability care, in-home respite care, and home help services.
We are delighted to partner with Senior Care Plus to elevate their digital presence to a new level.
At Plus353studio we will be running an SMM, SEO, SEM in a highly competitive market. As part of our work, we offered a free website upgrade to make the site more responsive and add synergy and consistency. We look forward to working with a small growing local Home Care company based locally in Enniscorthy, County Wexford. Home Care is an important part of the community and improves and helps many people sustain a dignified life.
At Senior Care Plus Home Care their mission is to promote independent living at home with a family approach to home care that assists our clients to live a safe, comfortable and happy life at home. At Senior Care Plus, they understand that every client is an individual and cater to clients’ unique preferences, values and personal needs with the greatest respect. Senior Care Plus also provides healthcare staffing solutions to nursing homes and hospitals all over Ireland.
We at plus353studio are very proud to be associated with a company that has such a positive impact on society.
We are delighted at plus353studio to have had the opportunity to build a website for Medium Amy-Marie. The developed WordPress website is called soul-street.com. Amy hails from Kilkenny and is one of Ireland’s leading Psychics.
Amy-Marie has achieved certification with international Medium and teacher Tony Stockwell. Amy-Marie has completed the Tony Stockwell mentorship scheme and the Tony Stockwell excellence in a teacher training program. Amy sees the benefits of having a digital presence with a WordPress website as it is important for her to reach and help as many clients worldwide.
Soul-Street.com offers many services from Reiki Healing, Attunements, Skype Readings, Mediumship etc. With such a selection of services, we decided to integrate Woocommerce. Woocommerce is designed for small to large-sized online merchants using a WordPress website. Stripe allows individuals and businesses to make and receive payments over the Internet is safe and secure and was invented by two Irish lads in Limerick.
We wish Amy all the best as we continue to work together to create a brand identity as well as a WordPress website that will connect in a positive way to Medium Amy-Marie’s clients.
This blog is the 2nd part in a series looking at Instagram marketing. Today I will look at different content ideas and strategies. The focus of this blog will be more towards service industries. Finding content ideas on Instagram for services can be more challenging. If you have a product, post photos of your product,people using your product, and creative waysin which it’s used but if you have a service,it can be a little more abstract and more thought is required as part of your Instagram Marketing campaign.
Think of the user
Let’s look at some different ways to find inspiration for your content idea and strategies.First of all, list all of the productsand services that you offer, and then createa second list of all the benefitsthat your products and services provided. Think of the different ways your products are used and try to be as creative as possible when making your list. It’s important to think about when people are most happy using your product. One example would be if you had a plumbing service.
If you just think about taking photosof you doing plumbing work, they maynot be the most glamorous photos to post on Instagrambut what’s the end goal of contacting a plumber?. It’s probably to have running waterand water is one of the most vital resources on the planet.People really like water.They need water.So now, we open ourselves up to all of thesedifferent ideas of the ways that people use water.So, if I’m a plumber, I could post some photosto Instagram of somebody pouringa nice, pristine, cold glass of water on a hot summer dayor the family outside enjoying the weather.
About 80% of Instagram’s user base is outside the U.S
There are more 1B active monthly Instagram users
More than 72% of Instagram users have purchased something they’ve seen on the platform
Talk about actual work that you do and the end result of that work. When are those really specialmoments when somebody’s benefiting from the productthat they’ve purchased or the service that you’ve provided?Try to capture those moments as part of your Instagram marketing campaign.
You may have a servicethat you might not be able to digitally capture straight away. If so remember to be unique, creative, and personal.Capture those special moments and think about allof the different uses that your productor service has and highlight the final benefits to them.
Top #hashtags for Each day of The Working Week
It is important as part of your Instagram marketing campaign to use the right hashtags.
Instagram is oneof the world’s most popular social platformsand, if you plan on marketing digitally,it’s a must for you to have an Instagram presence.Instagram can seem simple on the surface,but an advanced understanding of Instagram features is essentialin separating your organization from the competition and opening up marketing opportunities on Instagram.
In this 5 part blog, I will sharesome of Instagram’s best practices,along with proven strategies and tipsto help you build a sustainable followingthat you can convert into customers.I will look at the details of publishing posts,using hashtags, and engaging the community.Then, explore Instagram insightsto help direct your future effortsin growing your brand and your audience.A business should begin Marketing on Instagram. Start building an Instagram presencethat will take your organization to the next level.
Let’s take a look at someof the primary benefits of exploring the marketing opportunities on Instagram. You can increase the awarenessof your products and services simply by posting photosand videos of them.Show users how your products and services are beneficialand how they can use them.You can also use Instagram to help improveyour brand recognition.If your organization does some volunteer workfor a local charity post photos and videos of that. You do this so users can see what your organization doesoutside of simply selling products and services.
Viral marketing Opportunities
Just like on all of the other social networksthere are viral marketing opportunities on Instagram.They might not be easy to come across at firstbut once you find a piece of content that really resonates with your users. It may make them laugh or surprises which means they’re going to be more likely to re-share that content,to like it on Instagram. Viral content is a fantastic way to open marketing opportunities on Instagram.
Featuring photos of your products and serviceson Instagram
It’s super important to make surethat you’re featuring photos of your products and serviceson Instagram.This is probably the core part of your businessso let users know what your business does best.Post photos of the products and servicesthat your business has to offerand explain how users can benefitfrom those products and services.It’s also a great place to post contests and giveaways.
Ask them to do it using a particular hashtag.Maybe you can give the winner a gift cardto buy some more or your products and services. What this does is it allows your customersto do marketing for you.They’re going to post photos and videos of your products and your services.So now you’re reaching an audience that’s biggerthan just the people that follow you on Instagram.You’re reaching an audience of the peoplethat follow all of your customers.You’re basically getting free marketing opportunities on Instagram. Your customers are happy to do itbecause they have an opportunity to win a gift cardor a free product.
Contests and Giveaways
Instagram is a great place to host contests and giveaways.You can also find users that are already customerson Instagram.You can search within the Instagram map.So you can search for keywords related to your industryor you could search for specific productsthat your organization sells.And then you can see what people are postingabout your products, what they like about themand what they don’t like.You can also communicate with your customersand potential customers on Instagramjust like you can on Facebook or Twitter.Remember social media is your chanceto give your organization a personalityand let people know that it’s made of real peoplewho really care about their customers.
Do something Different
These are just some ideason how you can leverage marketing opportunities on Instagram,but I encourage you to think outside of the boxand be creative as well.When you do something different people noticeand they’re going to be more likely to remember it.So you can use all of this information as a baselinebut don’t forget to practice your creative freedom as wellwhen you use Instagram.
Wayne is a Freelance Graphic Designer based in Wexford, Ireland
Check out some of my other blogs on Digital marketing