plus353studio sitemap

WHAT IS A SITEMAP

 

WHAT IS A SITEMAP, AND WHAT IS ITS PURPOSE IN WEB DESIGN?

Websites are now a must-have commodity for companies, but many business owners don’t know the ins and outs of the web design process. They often ask: “what is a sitemap?” or “what does a sitemap do?” While these concepts may seem complicated at first, there are easy answers to both these basic web development questions.

WHAT IS A SITEMAP?

A sitemap is a road map followed during a website’s development. It outlines a site’s goals and purposes to give direction to your project, such as attracting new leads or making online sales. It also helps you provide your visitors with enhanced user experience, like easy navigation, by establishing the hierarchy of your site’s pages at an early stage.

A sitemap is a resource that the client and the web design team can refer back to throughout the project. It’s a handy tool that displays the relationships between your site’s pages and its content elements. Ultimately, building a website without a sitemap is like building a house without a blueprint.

WHY A SITE MAP IS BUILT BEFORE WEB DESIGN STARTS

These are four reasons why it is important to know what is a sitemap and what does it accomplish.

1)      PUTS EVERYONE ON THE SAME PAGE

A web design project involves the participation of many different people, including business owners, web designers, and account managers. By outlining a solid, agreed-upon plan at the beginning of a project, the entire process tends to flow better.

2)      ESTABLISHES THE SITE’S GOALS AND PURPOSE

On the internet today, there are far too many websites that provide a poor user experience. These difficult-to-navigate sites typically lack a sitemap that outlines its goals and purposes. Once a sitemap is created, the pieces of a website are more easily plugged into place.

 

3)      PREVENTS CREATION OF DUPLICATE CONTENT

Duplicate content is another preventable web design mistake that can hurt your search rankings. If you map out a sitemap beforehand, you will be able to avoid redundancy by determining early on where all your content should be located.

4)      SETS UP A CLEAR CONVERSION FUNNEL PATH

If you want to generate leads with digital marketing, you must have a clear conversion path. To achieve the best results, this process should start in the sitemap phase. Then, you can make sure your visitors are properly directed from your calls-to-action on each web page.

Now that you know what is a sitemap and what its purpose is, you are better equipped to participate fully in your business’ exciting, new web design project.

If you have an interest you may like this link to a blog about the history of CSS

A Short History of CSS

I want to give you a brief recap of the history of CSS. CSS was grown out of the necessity of styling web pages. Before CSS was introduced, people wanted a way to style their web pages, which looked all very similar and “academic” back in the day.

You couldn’t do much in terms of personalization. HTML 3.2 introduced the option of defining colors inline as HTML element attributes, and presentational tags like center and font, but that escalated quickly into a far from ideal situation. CSS lets us move everything presentation-related from the HTML to the CSS, so that HTML could get back being the format that defines the structure of the document, rather than how things should look in the browser.

CSS is continuously evolving, and CSS you used 5 years ago might just be outdated, as new idiomatic CSS techniques emerged and browsers changed. It’s hard to imagine the times when CSS was born and how different the web was. At the time, we had several competing browsers, the main ones being Internet Explorer or Netscape Navigator. Pages were styled by using HTML, with special presentational tags like bold and special attributes, most of which are now deprecated.

This meant you had a limited amount of customization opportunities. The bulk of the styling decisions were left to the browser. Also, you built a site specifically for one of them, because each one introduced different non-standard tags to give more power and opportunities.

Soon people realized the need for a way to style pages, in a way that would work across all browsers. After the initial idea proposed in 1994, CSS got its first release in 1996, when the CSS Level 1 (“CSS 1”) recommendation was published. CSS Level 2 (“CSS 2”) got published in 1998. Since then, work began on CSS Level 3. The CSS Working Group decided to split every feature and work on it separately, in modules.

 

 

 

SERP Explained (Search engine result page)

 

What is SERP

 

Google is king when it comes to search engines, taking up 75% of the US market and totaling 40,000 searches per second. With millions of people turning to Google to make their purchasing decisions, small business owners need to understand how Google Search works in order to get their website listed on the results page.

The results page of the search engine (SERP) is the page that appears when a search query is typed into the search engine. We will tackle in this article how Google will determine which pages will appear on the results page. In short, we will be covering:

Google Search 3 Different Types Results

  • How Paid Results Work in Google Search
  • How Local Search Results of Google Work
  • How Google Organic Results Work

Paid search results

You may have noticed that the findings at the top and bottom of the SERP are identified as advertisements when you type a request into Google.

This segment is referred to as Google AdWords or internet advertising pay-per-click.

You can make your ad appear in this section as a small business owner by establishing a google account, writing your ad, and setting your cost.

Then Google determines which advertisements to rank on the basis of the ad’s quality and significance and how much you bid on certain keywords against others.

Local search results

This Google segment is highly essential to local companies because it utilizes the place of the individual looking to show companies closest to them.

For example, if a consumer query for “Thai food near me,” three Thai restaurants near the person searching will be shown in the local results section along with the rating, address, and operating hours of the restaurant.

Organic search results

Based on their search, the organic results are the websites that Google considers the most interesting and meaningful to the customer. Google utilizes a complicated algorithm to determine the locations to be listed on the search’s first page. It can be hard to appear on the first page of the search results if your company is in a competitive market. At plus353studio we can help you get better ranking.

Click this link for an interesting article on SEO for Google ranking

Click this link for SEO for YouTube organic search, not Google organic search

 

 

SEO (search engine optimisation) for Google Ranking

Best Practices in encouraging search engines to rank your site as highly as possible for relevant searches.

 

SEO (Search Engine Optimisation)

A system of methods used to enhance a website’s ranking in search engines’ organic search results.

 

Search Drives About Two-Thirds Of Non-direct Traffic

  • Direct Traffic includes:

○ Entering URL ○ Bookmarks

  • Other includes:

○ Links from other sites

Users Tend Not TO Dig Deep in Search Results

screenshot_of_organic_search_results

 

<title> tag – how important is it?

If I had to decide on one item that was important above all others it would be the title tag and the way it’s formed! Think of the search results of Google.

<title> Very Important

Every page should have a unique title

  • The title is built around the target term for that page

○ This will be a two or three-word term

○ “Golfing Holidays in South East Ireland from GTI”

  • Ultimately, people are the users of your site

 

Description Meta tag

It’s what shows up to the user in the google search:

meta_tag_image

google-search-result

                                                                       For a more in-depth look at SEO click here