Instagram marketing and content ideas and stategies post by plus353studio

Instagram Marketing

Content Ideas and strategies by +353studio


This blog is the 2nd part in a series looking at Instagram marketing. Today I will look at different content ideas and strategies. The focus of this blog will be more towards service industries. Finding content ideas on Instagram for services can be more challenging. If you have a product, post photos of your product, people using your product, and creative ways in which it’s used but if you have a service, it can be a little more abstract and more thought is required as part of your Instagram Marketing campaign.

Think of the user

Let’s look at some different ways to find inspiration for your content idea and strategies. First of all, list all of the products and services that you offer, and then create a second list of all the benefits that your products and services provided. Think of the different ways your products are used and try to be as creative as possible when making your list. It’s important to think about when people are most happy using your product. One example would be if you had a plumbing service.

Be Creative

If you just think about taking photos of you doing plumbing work, they may not be the most glamorous photos to post on Instagram but what’s the end goal of contacting a plumber?. It’s probably to have running water and water is one of the most vital resources on the planet. People really like water. They need water. So now, we open ourselves up to all of these different ideas of the ways that people use water. So, if I’m a plumber, I could post some photos to Instagram of somebody pouring a nice, pristine, cold glass of water on a hot summer day or the family outside enjoying the weather.


 About 80% of Instagram’s user base is outside the U.S



 There are more 1B active monthly Instagram users



 More than 72% of Instagram users have purchased something they’ve seen on the platform


Talk about actual work that you do and the end result of that work. When are those really special moments when somebody’s benefiting from the product that they’ve purchased or the service that you’ve provided? Try to capture those moments as part of your Instagram marketing campaign.

You may have a service that you might not be able to digitally capture straight away. If so remember to be unique, creative, and personal. Capture those special moments and think about all of the different uses that your product or service has and highlight the final benefits to them.


Instragram marketing and content ideas and strategies by plus353studio


Top #hashtags for Each day of The Working Week

It is important as part of your Instagram marketing campaign to use the right hashtags.

• #mondaymorning • #mondaymood • #mondayblues • #mondayfunday • #mondaynight

• #tuesdaynight • #tuesdayvibes • #tuesdaythoughts • #tuesdaytip • #tuesdaytreat

• #wednesdaywisdom • #wednesdaynight • #wednesdaymotivation • #wednesdayworkout • #wednesdaywords

• #tbt • #thursdaynight • #thursdaythoughts • #thursdayvibes • #thursdaymorning

• #fridaynight • #fridayfeeling • #fridaynightlights • #fridayfun • #fridaynightdinner



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Marketing Opportunities on Instagram

Instagram is one of the world’s most popular social platforms and, if you plan on marketing digitally, it’s a must for you to have an Instagram presence. Instagram can seem simple on the surface, but an advanced understanding of Instagram features is essential in separating your organization from the competition and opening up marketing opportunities on Instagram.
In this 5 part blog, I will share some of Instagram’s best practices, along with proven strategies and tips to help you build a sustainable following that you can convert into customers. I will look at the details of publishing posts, using hashtags, and engaging the community. Then,  explore Instagram insights to help direct your future efforts in growing your brand and your audience. A business should begin Marketing on Instagram. Start building an Instagram presence that will take your organization to the next level.

Brand awareness

Let’s take a look at some of the primary benefits of exploring the marketing opportunities on Instagram. You can increase the awareness of your products and services simply by posting photos and videos of them. Show users how your products and services are beneficial and how they can use them. You can also use Instagram to help improve your brand recognition. If your organization does some volunteer work for a local charity post photos and videos of that. You do this so users can see what your organization does outside of simply selling products and services.

Viral marketing Opportunities

Just like on all of the other social networks there are viral marketing opportunities on Instagram. They might not be easy to come across at first but once you find a piece of content that really resonates with your users. It may make them laugh or surprises which means they’re going to be more likely to re-share that content, to like it on Instagram. Viral content is a fantastic way to open marketing opportunities on Instagram.



Featuring photos of your products and services on Instagram

It’s super important to make sure that you’re featuring photos of your products and services on Instagram. This is probably the core part of your business so let users know what your business does best. Post photos of the products and services that your business has to offer and explain how users can benefit from those products and services. It’s also a great place to post contests and giveaways.


Ask them to do it using a particular hashtag. Maybe you can give the winner a gift card to buy some more or your products and services. What this does is it allows your customers to do marketing for you. They’re going to post photos and videos of your products and your services. So now you’re reaching an audience that’s bigger than just the people that follow you on Instagram. You’re reaching an audience of the people that follow all of your customers. You’re basically getting free marketing opportunities on Instagram. Your customers are happy to do it because they have an opportunity to win a gift card or a free product.

Contests and Giveaways

Instagram is a great place to host contests and giveaways. You can also find users that are already customers on Instagram. You can search within the Instagram map. So you can search for keywords related to your industry or you could search for specific products that your organization sells. And then you can see what people are posting about your products, what they like about them and what they don’t like. You can also communicate with your customers and potential customers on Instagram just like you can on Facebook or Twitter. Remember social media is your chance to give your organization a personality and let people know that it’s made of real people who really care about their customers.

Do something Different

These are just some ideas on how you can leverage marketing opportunities on Instagram, but I encourage you to think outside of the box and be creative as well. When you do something different people notice and they’re going to be more likely to remember it. So you can use all of this information as a baseline but don’t forget to practice your creative freedom as well when you use Instagram.


 Wayne is a Freelance Graphic Designer based in Wexford, Ireland


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Lifestyle Photography, Authenticity, Snap-shot Aesthetics

Today mechanically reproduced imagery is available for everyone. Some may say that it has devalued photography with the ability of a DSLR to quickly in succession take a picture and with one click of a button discard the unwanted photo. In this blog, I will run through briefly Lifestyle Photography, Realism, Authenticity, Snap-shop Aesthetics in Advertising.


I would suggest the opposite I would say it has enabled a more visual representation to be circulated by consumers and unleased a freedom of visual representation that before was held by only professional photographers. Of course, social media has played a part in this mass circulation of imagery with Instagram, in particular, being at the forefront of such circulation and gives a whole new concept to Snap-shot Aesthetics which came into existence through the arrival of the Kodak handheld camera.


So what has this got to do with advertising? Well, advertisers don’t set trends they simply follow them. If one was to look back on advertising from previous eras you can see a shift in the defined lines between social documentary photography and the peddling of a fantasy, which was at the forefront of the photographic imagery used and designed by advertisers.


On one side documentary photography represented truth and on the other advertising represented an unreal world where glamourous models showed us the joy of objects and housewife’s where so elated by the new objects in their well-kept home (labour-saving machines) 1950s advertising not so politically correct.


Advertising has moved on (thank god) and now we have a self-reflective nature in the imagery used to peddle objects to consumers. Advertisers are now using the same techniques that dwelled in the realm of realism. Lifestyle shots of consumers carrying out mundane everyday acts (lifestyle shots) can be seen on TV and in magazines.


It was in magazines where lifestyle photography become prevalent. I have to give a special mention to Corinne Day who in my opinion had a major influence of the photographic style in magazines in the early nineties (Kath Moss) and today we can see these lifestyle designed shots throughout the major magazines of the world.


Lifestyle photography or authenticity style imagery can be traced back to the Golden ages of Dutch Art in the 1600s where scenes of everyday life where depicted.  Further along, we can trace the great work of Social Documentary photographers such as Lewis Kline, Walker Evans and my favourite Weegee.


One cannot overlook the impact that Robert Franks had with snap-shot aesthetics with his book published in 1958 contained amazing imagery from his road trip through post-war America.


Today we see the style of great practitioners of documentary photographers everywhere in advertising and this in itself is a genre, a style to be framed, used, designed and influence our future purchase decisions as it connects with us on a deeper level than the overused fantasy world of advertising from past eras with lifestyle photography.


A little blog about how good photos are not always a result of chance