senior_care_plus_ceo_meets_freelance_graphic_dsign_agency_plus353studio_to seal_deal_for_digital_marketing_in_Home Care

New Client Senior Care Plus Home Care

Senior Care Plus is a private home care company providing a range of non-medical, home care services across the counties of Wexford, Waterford, Wicklow, Carlow, Kilkenny and Kildare, including care for the elderly, palliative support care, disability care, in-home respite care, and home help services.

We are delighted to partner with Senior Care Plus to elevate their digital presence to a new level.

At Plus353studio we will be running an SMM, SEO, SEM in a highly competitive market. As part of our work, we offered a free website upgrade to make the site more responsive and add synergy and consistency. We look forward to working with a small growing local Home Care company based locally in Enniscorthy, County Wexford. Home Care is an important part of the community and improves and helps many people sustain a dignified life.

At Senior Care Plus Home Care their mission is to promote independent living at home with a family approach to home care that assists our clients to live a safe, comfortable and happy life at home. At Senior Care Plus, they understand that every client is an individual and cater to clients’ unique preferences, values and personal needs with the greatest respect. Senior Care Plus also provides healthcare staffing solutions to nursing homes and hospitals all over Ireland.

We at plus353studio are very proud to be associated with a company that has such a positive impact on society.

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A link to WordPress website design for our latest client

 

beach_soulstreet_image from soul-street-WordPress Website Designed by plus353studio

Medium Amy-Marie Latest Client

We are delighted at plus353studio to have had the opportunity to build a website for Medium Amy-Marie.  The developed WordPress website is called soul-street.com. Amy hails from Kilkenny and is one of Ireland’s leading Psychics.

Amy-Marie has achieved certification with international Medium and teacher Tony Stockwell. Amy-Marie has completed the Tony Stockwell mentorship scheme and the Tony Stockwell excellence in a teacher training program. Amy sees the benefits of having a digital presence with a WordPress website as it is important for her to reach and help as many clients worldwide.

image from soul-street-WordPress Website Designed by plus353studio

Soul-Street.com offers many services from Reiki Healing, Attunements, Skype Readings, Mediumship etc. With such a selection of services, we decided to integrate Woocommerce. Woocommerce is designed for small to large-sized online merchants using a WordPress website. Stripe allows individuals and businesses to make and receive payments over the Internet is safe and secure and was invented by two Irish lads in Limerick.

We wish Amy all the best as we continue to work together to create a brand identity as well as a WordPress website that will connect in a positive way to Medium Amy-Marie’s clients.

 

riki_thtree_wordpress-website_design

 

 

 

 

Check out some of my other blogs

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Your business needs local SEO services

You’ve benefited from local SEO as a searcher if you’ve searched for restaurants in a new city or for “pizza delivery near me” at home. The same principles apply to people looking for carpenters, petrol stations, cinema, personal trainers, or restaurants.

When you pick up your smartphone to find a carpenter, you don’t want results from Galway if you live in Wexford. Google knows that and makes it their business (literally) to give you the most relevant results.

Search engine optimization (SEO) is a matter of setting up your website and content strategically so that it’s easy for search engines like Google to understand and navigate. Local SEO is setting it up so that your website appears when local people search for your products and services. It’s the way you get people to show up at your place of business when they’re most likely to buy.

This introduction should be enough to convince you of the value of local SEO services, but for those of you who tend toward stubbornness and are harder to sway, here are 10 reasons your business needs local SEO services.

#1 YOU NEED LOCAL SEO BECAUSE BRICK AND MORTAR RETAILERS RELY ON FOOT TRAFFIC

You can offer free shipping all you want, but if nobody ever steps foot in the store, your business will go under. That being said, the internet is not a retailer’s nemesis. It’s a tool to get traffic in the door.

The Google Ads blog indicates that around 90% of global sales will happen in a physical store this year. According to Accenture, retailers who function in multiple channels will continue to glean the most revenue contribution from brick and mortar stores until at least 2026.

Want to know why? Simply a large percentage of shoppers in Ireland prefer buying from brick-and-mortar stores because they want to try a product in-person. Getting a size to fit perfectly when it seems major brands have their own version of sizes can be an issue when purchasing online.

 

#2 LOCAL SEO GETS YOU ON THE SEARCH RESULTS MAP, ABOVE OTHER WEBSITES

N.A.P. gets you on the map. N.A.P. stands for name, address, and phone number. Basic stuff, right? Well, are you certain that these pieces of information are presented consistently everywhere on the internet? Consistency means it always says “Suite” instead of sometimes being shortened to “Ste.” Or the area code is always typed with parentheses instead of just a dash.

Everywhere on the internet means everywhere: your website, directories, social media pages, Google business listing… everywhere. Even the places you don’t know exist. Only SEO professionals know where to look to ensure your N.A.P. is consistent.

Why is it so important for it to be consistent everywhere? Because then it’s more likely to show up on the map when Google reveals the search results

 

Just beneath the ads on the Google search results page, there’s a map. The three businesses that manage to get on that map show up higher on the page (and therefore get more clicks) than websites that are not on the map.

Local SEO services help to get you on the map, and now you know how valuable that can be.

 

#3 YOUR COMPETITORS ARE USING LOCAL SEO SERVICES

If ever there was a time to keep up with the Joneses, this is it. Imagine this: a potential customer asks Siri where to find the products/services you sell. Your competitor used local SEO services, but you didn’t. So Google found your competitor’s site to be the more relevant result and provided directions, a phone number, and a link to your competitor. You basically handed business (and the money that goes along with it) to the competition.

You can turn the tables on that scenario, though. According to Brand Muscle via Local Search Association, 56% of local retailers haven’t claimed their Google My Business listing, that’s more than half of retail businesses. Here’s what that means: if you claim yours, you’re already ahead of the game.

#4 THE INTERNET HAS WIDER VISIBILITY THAN A STOREFRONT SIGN

A limited number of people just “happen to drive by” your location and see your storefront sign. Even if you increase the chances of passersby seeing the sign by employing a sign spinner, your numbers are still limited. Crunching traffic numbers, subtracting the average number of drivers who are looking at their phones when they drive by, and accounting for the number of people who happen to need your product or service at the time they see the sign, you’re left with approximately… less than you would hope.

Local SEO has a broader reach because the internet is everywhere at once: in the car with the distracted driver, in the pocket of the pedestrian, and on the desk of the executive. Everywhere. Even if the sign is in their blind spot, folks can still find you online with proper local SEO services.

 

#5 PHONE BOOKS ARE BECOMING OBSOLETE; THE INTERNET FITS IN YOUR POCKET

Signs still serve a purpose, but phone books? More people use phone books as booster seats, doorstop, or kindling than as a resource for finding the products or services they need. All the information you find in a phone book, you can get online, and then some. You’re better off claiming your Google My Business page than you are naming your company AAA Whatnots.

#6 IF YOUR BUSINESS ISN’T ONLINE, DOES IT EVEN EXIST? WEBSITES GET MORE CLICKS

Some businesses have chosen to use the internet as their phone book listing by including business information in directories like Yelp or goldenpages.ie. The problem for those companies is that it’s the only presence they have online. They don’t have a website.

Here’s the deal: people stopped using phone books for a reason. Not only are they too heavy to carry in your purse, but they also don’t provide the same amount of information you can find on a website. According to Google, business listing that includes a website get 25-35% more clicks than those that don’t. It’s not enough to just be in the directories. Would you be happy to see 25-35% more customers? What business wouldn’t.

#7 PEOPLE WHO LIVE IN YOUR AREA NEED YOUR PRODUCTS OR SERVICES

Google trends acknowledged that local terminology searches like “nearby” or “closest” when looking for businesses dropped during the last six months of 2017. However, they theorized that it wasn’t because local searches decreased. On the contrary, people have come to expect local results instead of asking for them specifically.

The expectation of local results coupled with Forrester’s prediction that mobile devices will influence $1.4 trillion in local sales by 2021 should be all the motivation you need to consider local SEO services.

#8 PEOPLE WHO PERFORM THE MOST LOCAL SEARCHES ARE READY TO BUY

Mediapost reports that more than half of “near me” searches result in a store visit. More than half! If they find you in their local search, chances are good they’ll come to the store with an intent to buy. Local search simply lines up the dominoes to fall all the way to your cash register.

Hubspot marketing statistics report indicates that over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. Again, that’s more than half. Local SEO services simply put the odds in your favour. It’s a legal way to rig the game.

#9 LOCAL SEO SERVICES HELP YOU MAKE FRIENDS WITH SEARCH ENGINES

Search engines continue to get smarter and smarter, but they’re dependent on the information they find online. The more you set them up for success by showing them how relevant you are to certain areas and search terms, the better they treat you. It’s quid pro quo, artificial intelligence edition.

Think with Google (an organization only slightly biased in the search engine discussion) says that 82% of smartphone users use a search engine to find a local business. It makes sense, though. Why would someone who knew where to find what they wanted to do a local search at all?

#10 PEOPLE TRUST THE REVIEWS THEY READ ONLINE

Once the search engines find you relevant enough to put on the first page of results, you need searchers to see what a quality business you are. That’s where customer reviews factor in.

Imagine you’re a young mom who is new to the Wexford area and needs to find someone to cut her 4-year old son’s hair. She searches “barber for kids” and gets the following results:

The first map listing (remember: N.A.P. gets you on the map) has an average of 4.8 stars, but there’s no website to find out about prices or how the barbers work with kids. The second listing mentions kids specifically but only has 3.6 stars. The third listing has a website and 4.6 stars as well as a review quote. I don’t know about you, but that’s the one I would choose. That’s the one most likely to have put an effort into local SEO by obtaining 130 reviews and still maintaining a 4.6-star rating.

I’m not alone in this decision-making process. Inc.com reports that 84% of people trust online reviews as much as they trust a friend’s recommendation. Neuromarketing, knowing the cerebral effects of reviews, provides a guideline for how to ask for reviews. (You’re welcome.)

The long and short of it is this: you need customer reviews.

 

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Digital marketing lingo

Every industry has its lingo. Digital marketing is no different. And while we never intend to confuse anyone, sometimes words are so common to us that we forget they’re not an everyday part of other people’s vocabulary.

This blog attempts to familiarise you with such jargon and give you a head start on a conversation with anyone in digital marketing. Of course, we think that conversation should be with us, but you’re free to make mistakes if you want.

Adwords — Adwords recently had a metamorphosis and is now known as Google Ads. Using this Google account, you pay for ads associated with certain search terms in hopes that they will place your website at the top of the search results page.

Analytics — The numbers that tell you how your website, ad, or social media account is performing. It’s like a report card that tells you where you could use improvement.

Automation — It’s a “set it and forget it” thing that runs by itself… after you set it up. Could include auto-response emails, thank you emails after a visitor fills out a contact form or the robotic way you answer an FAQ. Specific inputs receive specific outputs without you having to be part of the process… automatically.

Backlink — When another website or individual thinks your content is worth telling folks about so they link to it from their website or social media account. Google claims backlinks aren’t a popularity contest, but they seem to weigh heavily in determining the authority of a website for ranking purposes.

Blog — Could be an online journal, but in a business context, a blog is more likely to be a place to add fresh content to the website, share expertise, display thought leadership, and make announcements. It educates customers and helps with SEO.

Bounce rate — If you’ve ever heard anyone say “I’ve gotta bounce”, you have an idea what this statistic references. The bounce rate indicates the number of people leaves your website soon after arriving. Think of it like going to a party and realizing it’s not your scene. You bounce.

Business page —Now that businesses are using social media for marketing purposes, most social media platforms allow users to specify what kind of account they have: personal or business. Business pages have slightly different formats, depending on the platform, and are more likely to be hit up for spending ad money.

Click-through rate (CTR) — The number of clicks divided by the number of people who had the opportunity to click. It’s a fraction that becomes a per cent (See? You do use math in real life… even though the computer does the actual calculation.) that indicates how effective an email, ad, or landing page link is. It’s one thing for people to see the call to action; the goal is for them to actually perform it.

CMS — The abbrev. for the content management system. It’s how you add content to your blog and stuff. Examples include WordPress, Hubspot, and Xanga.

Connections — The LinkedIn version of “friends”, knowing full well networking for business purposes isn’t always the same thing as making friends. It’s more about putting pieces together like this: who do I know that will connect me to someone who will give be beneficial to your business.

CTA button — ( Call to Action) A geometric encouragement to website visitors to do exactly what you want them to do on a particular page. Usually links to either a contact form or a place to spend money.

Customer journey — marketing and sales is about guiding a potential customer from the point where they are unfamiliar with your brand to the point that they purchase your product or service and eventually tell others about you.

Fold — the lower part of a webpage that can’t be seen without scrolling. Usually used in phrases like “above the fold” and “below the fold”. Not a literal fold; use your imagination.

Footer — The static section at the bottom of a web page that often contains contact information, privacy policies, and secondary navigation.

H-tags — There’s a hierarchy to the text on web pages. H1 text is the most important stuff. H6 and “normal” text area at the bottom of the totem pole. It’s almost like Google has selective hearing, like a child who perks up when he overhears you talking about what you’re getting him for his birthday but doesn’t pay attention to you directly telling him to take out the trash. Especially now with ADA recommendations, the H-tags are vital to organizing the content on the page… even though there is no actual tag. Note: H-tags is not an abbreviation for hashtags.

Keywords — Words or phrases people might type into the search bar to find your company, products, or services. The goal is to use these same words and phrases in the copy of your website, especially in H-tags.

Landing page — Literally the page where people “land” after clicking a link in one of your emails or ads. It’s the desired destination where visitors (hopefully) complete the singular call to action you provide them. More often than not, it’s not a page that’s accessible without the link, meaning it’s not in the navbar anywhere

Lead capture form — “Capture” sounds savage, doesn’t it? But let’s be real, business is a survival of the fittest. This is a digital form used to capture contact information from a potential lead. It could be a pop-up, a sidebar, or a form on the contact page. Doesn’t matter where or how it appears so much as it does that you respond to the live lead in a timely manner.

Lead magnet — The teaser, or bait, you use to talk a website visitor into sharing their contact information with you. You give them something they want and they give you their number or email address in exchange.

Link juice — Not a juicing plan on LinkedIn so much as the authority given to a specific website based on the backlinks. Redirects ensure the link juice transfers to a new site.

Nurture sequence — A series of emails that introduces a new lead to your brand personality and product/service offerings. It’s a get-to-know-you process that usually happens automatically after a user fills out a lead capture form.

Want to learn some more click here to read about SERP

A small article on SEO