senior_care_plus_ceo_meets_freelance_graphic_dsign_agency_plus353studio_to seal_deal_for_digital_marketing_in_Home Care

New Client Senior Care Plus Home Care

Senior Care Plus is a private home care company providing a range of non-medical, home care services across the counties of Wexford, Waterford, Wicklow, Carlow, Kilkenny and Kildare, including care for the elderly, palliative support care, disability care, in-home respite care, and home help services.

We are delighted to partner with Senior Care Plus to elevate their digital presence to a new level.

At Plus353studio we will be running an SMM, SEO, SEM in a highly competitive market. As part of our work, we offered a free website upgrade to make the site more responsive and add synergy and consistency. We look forward to working with a small growing local Home Care company based locally in Enniscorthy, County Wexford. Home Care is an important part of the community and improves and helps many people sustain a dignified life.

At Senior Care Plus Home Care their mission is to promote independent living at home with a family approach to home care that assists our clients to live a safe, comfortable and happy life at home. At Senior Care Plus, they understand that every client is an individual and cater to clients’ unique preferences, values and personal needs with the greatest respect. Senior Care Plus also provides healthcare staffing solutions to nursing homes and hospitals all over Ireland.

We at plus353studio are very proud to be associated with a company that has such a positive impact on society.

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A link to WordPress website design for our latest client

 

Digital marketing lingo

Every industry has its lingo. Digital marketing is no different. And while we never intend to confuse anyone, sometimes words are so common to us that we forget they’re not an everyday part of other people’s vocabulary.

This blog attempts to familiarise you with such jargon and give you a head start on a conversation with anyone in digital marketing. Of course, we think that conversation should be with us, but you’re free to make mistakes if you want.

Adwords — Adwords recently had a metamorphosis and is now known as Google Ads. Using this Google account, you pay for ads associated with certain search terms in hopes that they will place your website at the top of the search results page.

Analytics — The numbers that tell you how your website, ad, or social media account is performing. It’s like a report card that tells you where you could use improvement.

Automation — It’s a “set it and forget it” thing that runs by itself… after you set it up. Could include auto-response emails, thank you emails after a visitor fills out a contact form or the robotic way you answer an FAQ. Specific inputs receive specific outputs without you having to be part of the process… automatically.

Backlink — When another website or individual thinks your content is worth telling folks about so they link to it from their website or social media account. Google claims backlinks aren’t a popularity contest, but they seem to weigh heavily in determining the authority of a website for ranking purposes.

Blog — Could be an online journal, but in a business context, a blog is more likely to be a place to add fresh content to the website, share expertise, display thought leadership, and make announcements. It educates customers and helps with SEO.

Bounce rate — If you’ve ever heard anyone say “I’ve gotta bounce”, you have an idea what this statistic references. The bounce rate indicates the number of people leaves your website soon after arriving. Think of it like going to a party and realizing it’s not your scene. You bounce.

Business page —Now that businesses are using social media for marketing purposes, most social media platforms allow users to specify what kind of account they have: personal or business. Business pages have slightly different formats, depending on the platform, and are more likely to be hit up for spending ad money.

Click-through rate (CTR) — The number of clicks divided by the number of people who had the opportunity to click. It’s a fraction that becomes a per cent (See? You do use math in real life… even though the computer does the actual calculation.) that indicates how effective an email, ad, or landing page link is. It’s one thing for people to see the call to action; the goal is for them to actually perform it.

CMS — The abbrev. for the content management system. It’s how you add content to your blog and stuff. Examples include WordPress, Hubspot, and Xanga.

Connections — The LinkedIn version of “friends”, knowing full well networking for business purposes isn’t always the same thing as making friends. It’s more about putting pieces together like this: who do I know that will connect me to someone who will give be beneficial to your business.

CTA button — ( Call to Action) A geometric encouragement to website visitors to do exactly what you want them to do on a particular page. Usually links to either a contact form or a place to spend money.

Customer journey — marketing and sales is about guiding a potential customer from the point where they are unfamiliar with your brand to the point that they purchase your product or service and eventually tell others about you.

Fold — the lower part of a webpage that can’t be seen without scrolling. Usually used in phrases like “above the fold” and “below the fold”. Not a literal fold; use your imagination.

Footer — The static section at the bottom of a web page that often contains contact information, privacy policies, and secondary navigation.

H-tags — There’s a hierarchy to the text on web pages. H1 text is the most important stuff. H6 and “normal” text area at the bottom of the totem pole. It’s almost like Google has selective hearing, like a child who perks up when he overhears you talking about what you’re getting him for his birthday but doesn’t pay attention to you directly telling him to take out the trash. Especially now with ADA recommendations, the H-tags are vital to organizing the content on the page… even though there is no actual tag. Note: H-tags is not an abbreviation for hashtags.

Keywords — Words or phrases people might type into the search bar to find your company, products, or services. The goal is to use these same words and phrases in the copy of your website, especially in H-tags.

Landing page — Literally the page where people “land” after clicking a link in one of your emails or ads. It’s the desired destination where visitors (hopefully) complete the singular call to action you provide them. More often than not, it’s not a page that’s accessible without the link, meaning it’s not in the navbar anywhere

Lead capture form — “Capture” sounds savage, doesn’t it? But let’s be real, business is a survival of the fittest. This is a digital form used to capture contact information from a potential lead. It could be a pop-up, a sidebar, or a form on the contact page. Doesn’t matter where or how it appears so much as it does that you respond to the live lead in a timely manner.

Lead magnet — The teaser, or bait, you use to talk a website visitor into sharing their contact information with you. You give them something they want and they give you their number or email address in exchange.

Link juice — Not a juicing plan on LinkedIn so much as the authority given to a specific website based on the backlinks. Redirects ensure the link juice transfers to a new site.

Nurture sequence — A series of emails that introduces a new lead to your brand personality and product/service offerings. It’s a get-to-know-you process that usually happens automatically after a user fills out a lead capture form.

Want to learn some more click here to read about SERP

A small article on SEO

needed a web site design agency blog post

Eco Clean Solutions needed a web site design agency

Website Design

Eco Clean Solutions needed a web site design agency that would work closely with them to launch their new eco-friendly cleaning service. Richard from Eco Clean Solutions joined in the process and helped shape the wireframes that ultimately lead to the user-friendly web site design.

Conventional methods of cleaning a vehicle such as pressure washing or hand washing push dirt into the clear coat and paint. Eco Clean Solutions method utilizes vapour-steam technology using 90% less water.

We at plus353studio a web site design agency based in Wexford, Ireland are delighted to help an environmentally friendly startup and with our digital marketing service, we will help Eco Clean Solution over the next three months cost-effectively target its intended audience with a web site design SEO friendly and a google ads campaign as part of an SEM strategy.

If you would like to chat and see if we can be of service call the number below for a chat or a no-obligation quote. At +353studio we offer e-commerce website design, graphic design and marketing services.

CALL: 085-257-4552

We wish all the guys at Eco clean Solutions all the best on their new startup and look forward to being apart of their growth.

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plus353studio sitemap

WHAT IS A SITEMAP

 

WHAT IS A SITEMAP, AND WHAT IS ITS PURPOSE IN WEB DESIGN?

Websites are now a must-have commodity for companies, but many business owners don’t know the ins and outs of the web design process. They often ask: “what is a sitemap?” or “what does a sitemap do?” While these concepts may seem complicated at first, there are easy answers to both these basic web development questions.

WHAT IS A SITEMAP?

A sitemap is a road map followed during a website’s development. It outlines a site’s goals and purposes to give direction to your project, such as attracting new leads or making online sales. It also helps you provide your visitors with enhanced user experience, like easy navigation, by establishing the hierarchy of your site’s pages at an early stage.

A sitemap is a resource that the client and the web design team can refer back to throughout the project. It’s a handy tool that displays the relationships between your site’s pages and its content elements. Ultimately, building a website without a sitemap is like building a house without a blueprint.

WHY A SITE MAP IS BUILT BEFORE WEB DESIGN STARTS

These are four reasons why it is important to know what is a sitemap and what does it accomplish.

1)      PUTS EVERYONE ON THE SAME PAGE

A web design project involves the participation of many different people, including business owners, web designers, and account managers. By outlining a solid, agreed-upon plan at the beginning of a project, the entire process tends to flow better.

2)      ESTABLISHES THE SITE’S GOALS AND PURPOSE

On the internet today, there are far too many websites that provide a poor user experience. These difficult-to-navigate sites typically lack a sitemap that outlines its goals and purposes. Once a sitemap is created, the pieces of a website are more easily plugged into place.

 

3)      PREVENTS CREATION OF DUPLICATE CONTENT

Duplicate content is another preventable web design mistake that can hurt your search rankings. If you map out a sitemap beforehand, you will be able to avoid redundancy by determining early on where all your content should be located.

4)      SETS UP A CLEAR CONVERSION FUNNEL PATH

If you want to generate leads with digital marketing, you must have a clear conversion path. To achieve the best results, this process should start in the sitemap phase. Then, you can make sure your visitors are properly directed from your calls-to-action on each web page.

Now that you know what is a sitemap and what its purpose is, you are better equipped to participate fully in your business’ exciting, new web design project.

If you have an interest you may like this link to a blog about the history of CSS