senior_care_plus_ceo_meets_freelance_graphic_dsign_agency_plus353studio_to seal_deal_for_digital_marketing_in_Home Care

New Client Senior Care Plus Home Care

Senior Care Plus is a private home care company providing a range of non-medical, home care services across the counties of Wexford, Waterford, Wicklow, Carlow, Kilkenny and Kildare, including care for the elderly, palliative support care, disability care, in-home respite care, and home help services.

We are delighted to partner with Senior Care Plus to elevate their digital presence to a new level.

At Plus353studio we will be running an SMM, SEO, SEM in a highly competitive market. As part of our work, we offered a free website upgrade to make the site more responsive and add synergy and consistency. We look forward to working with a small growing local Home Care company based locally in Enniscorthy, County Wexford. Home Care is an important part of the community and improves and helps many people sustain a dignified life.

At Senior Care Plus Home Care their mission is to promote independent living at home with a family approach to home care that assists our clients to live a safe, comfortable and happy life at home. At Senior Care Plus, they understand that every client is an individual and cater to clients’ unique preferences, values and personal needs with the greatest respect. Senior Care Plus also provides healthcare staffing solutions to nursing homes and hospitals all over Ireland.

We at plus353studio are very proud to be associated with a company that has such a positive impact on society.

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Marketing Opportunities on Instagram

Instagram is one of the world’s most popular social platforms and, if you plan on marketing digitally, it’s a must for you to have an Instagram presence. Instagram can seem simple on the surface, but an advanced understanding of Instagram features is essential in separating your organization from the competition and opening up marketing opportunities on Instagram.
In this 5 part blog, I will share some of Instagram’s best practices, along with proven strategies and tips to help you build a sustainable following that you can convert into customers. I will look at the details of publishing posts, using hashtags, and engaging the community. Then,  explore Instagram insights to help direct your future efforts in growing your brand and your audience. A business should begin Marketing on Instagram. Start building an Instagram presence that will take your organization to the next level.

Brand awareness

Let’s take a look at some of the primary benefits of exploring the marketing opportunities on Instagram. You can increase the awareness of your products and services simply by posting photos and videos of them. Show users how your products and services are beneficial and how they can use them. You can also use Instagram to help improve your brand recognition. If your organization does some volunteer work for a local charity post photos and videos of that. You do this so users can see what your organization does outside of simply selling products and services.

Viral marketing Opportunities

Just like on all of the other social networks there are viral marketing opportunities on Instagram. They might not be easy to come across at first but once you find a piece of content that really resonates with your users. It may make them laugh or surprises which means they’re going to be more likely to re-share that content, to like it on Instagram. Viral content is a fantastic way to open marketing opportunities on Instagram.



Featuring photos of your products and services on Instagram

It’s super important to make sure that you’re featuring photos of your products and services on Instagram. This is probably the core part of your business so let users know what your business does best. Post photos of the products and services that your business has to offer and explain how users can benefit from those products and services. It’s also a great place to post contests and giveaways.


Ask them to do it using a particular hashtag. Maybe you can give the winner a gift card to buy some more or your products and services. What this does is it allows your customers to do marketing for you. They’re going to post photos and videos of your products and your services. So now you’re reaching an audience that’s bigger than just the people that follow you on Instagram. You’re reaching an audience of the people that follow all of your customers. You’re basically getting free marketing opportunities on Instagram. Your customers are happy to do it because they have an opportunity to win a gift card or a free product.

Contests and Giveaways

Instagram is a great place to host contests and giveaways. You can also find users that are already customers on Instagram. You can search within the Instagram map. So you can search for keywords related to your industry or you could search for specific products that your organization sells. And then you can see what people are posting about your products, what they like about them and what they don’t like. You can also communicate with your customers and potential customers on Instagram just like you can on Facebook or Twitter. Remember social media is your chance to give your organization a personality and let people know that it’s made of real people who really care about their customers.

Do something Different

These are just some ideas on how you can leverage marketing opportunities on Instagram, but I encourage you to think outside of the box and be creative as well. When you do something different people notice and they’re going to be more likely to remember it. So you can use all of this information as a baseline but don’t forget to practice your creative freedom as well when you use Instagram.


 Wayne is a Freelance Graphic Designer based in Wexford, Ireland


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Digital marketing lingo

Every industry has its lingo. Digital marketing is no different. And while we never intend to confuse anyone, sometimes words are so common to us that we forget they’re not an everyday part of other people’s vocabulary.

This blog attempts to familiarise you with such jargon and give you a head start on a conversation with anyone in digital marketing. Of course, we think that conversation should be with us, but you’re free to make mistakes if you want.

Adwords — Adwords recently had a metamorphosis and is now known as Google Ads. Using this Google account, you pay for ads associated with certain search terms in hopes that they will place your website at the top of the search results page.

Analytics — The numbers that tell you how your website, ad, or social media account is performing. It’s like a report card that tells you where you could use improvement.

Automation — It’s a “set it and forget it” thing that runs by itself… after you set it up. Could include auto-response emails, thank you emails after a visitor fills out a contact form or the robotic way you answer an FAQ. Specific inputs receive specific outputs without you having to be part of the process… automatically.

Backlink — When another website or individual thinks your content is worth telling folks about so they link to it from their website or social media account. Google claims backlinks aren’t a popularity contest, but they seem to weigh heavily in determining the authority of a website for ranking purposes.

Blog — Could be an online journal, but in a business context, a blog is more likely to be a place to add fresh content to the website, share expertise, display thought leadership, and make announcements. It educates customers and helps with SEO.

Bounce rate — If you’ve ever heard anyone say “I’ve gotta bounce”, you have an idea what this statistic references. The bounce rate indicates the number of people leaves your website soon after arriving. Think of it like going to a party and realizing it’s not your scene. You bounce.

Business page —Now that businesses are using social media for marketing purposes, most social media platforms allow users to specify what kind of account they have: personal or business. Business pages have slightly different formats, depending on the platform, and are more likely to be hit up for spending ad money.

Click-through rate (CTR) — The number of clicks divided by the number of people who had the opportunity to click. It’s a fraction that becomes a per cent (See? You do use math in real life… even though the computer does the actual calculation.) that indicates how effective an email, ad, or landing page link is. It’s one thing for people to see the call to action; the goal is for them to actually perform it.

CMS — The abbrev. for the content management system. It’s how you add content to your blog and stuff. Examples include WordPress, Hubspot, and Xanga.

Connections — The LinkedIn version of “friends”, knowing full well networking for business purposes isn’t always the same thing as making friends. It’s more about putting pieces together like this: who do I know that will connect me to someone who will give be beneficial to your business.

CTA button — ( Call to Action) A geometric encouragement to website visitors to do exactly what you want them to do on a particular page. Usually links to either a contact form or a place to spend money.

Customer journey — marketing and sales is about guiding a potential customer from the point where they are unfamiliar with your brand to the point that they purchase your product or service and eventually tell others about you.

Fold — the lower part of a webpage that can’t be seen without scrolling. Usually used in phrases like “above the fold” and “below the fold”. Not a literal fold; use your imagination.

Footer — The static section at the bottom of a web page that often contains contact information, privacy policies, and secondary navigation.

H-tags — There’s a hierarchy to the text on web pages. H1 text is the most important stuff. H6 and “normal” text area at the bottom of the totem pole. It’s almost like Google has selective hearing, like a child who perks up when he overhears you talking about what you’re getting him for his birthday but doesn’t pay attention to you directly telling him to take out the trash. Especially now with ADA recommendations, the H-tags are vital to organizing the content on the page… even though there is no actual tag. Note: H-tags is not an abbreviation for hashtags.

Keywords — Words or phrases people might type into the search bar to find your company, products, or services. The goal is to use these same words and phrases in the copy of your website, especially in H-tags.

Landing page — Literally the page where people “land” after clicking a link in one of your emails or ads. It’s the desired destination where visitors (hopefully) complete the singular call to action you provide them. More often than not, it’s not a page that’s accessible without the link, meaning it’s not in the navbar anywhere

Lead capture form — “Capture” sounds savage, doesn’t it? But let’s be real, business is a survival of the fittest. This is a digital form used to capture contact information from a potential lead. It could be a pop-up, a sidebar, or a form on the contact page. Doesn’t matter where or how it appears so much as it does that you respond to the live lead in a timely manner.

Lead magnet — The teaser, or bait, you use to talk a website visitor into sharing their contact information with you. You give them something they want and they give you their number or email address in exchange.

Link juice — Not a juicing plan on LinkedIn so much as the authority given to a specific website based on the backlinks. Redirects ensure the link juice transfers to a new site.

Nurture sequence — A series of emails that introduces a new lead to your brand personality and product/service offerings. It’s a get-to-know-you process that usually happens automatically after a user fills out a lead capture form.

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plus353studio sitemap




Websites are now a must-have commodity for companies, but many business owners don’t know the ins and outs of the web design process. They often ask: “what is a sitemap?” or “what does a sitemap do?” While these concepts may seem complicated at first, there are easy answers to both these basic web development questions.


A sitemap is a road map followed during a website’s development. It outlines a site’s goals and purposes to give direction to your project, such as attracting new leads or making online sales. It also helps you provide your visitors with enhanced user experience, like easy navigation, by establishing the hierarchy of your site’s pages at an early stage.

A sitemap is a resource that the client and the web design team can refer back to throughout the project. It’s a handy tool that displays the relationships between your site’s pages and its content elements. Ultimately, building a website without a sitemap is like building a house without a blueprint.


These are four reasons why it is important to know what is a sitemap and what does it accomplish.


A web design project involves the participation of many different people, including business owners, web designers, and account managers. By outlining a solid, agreed-upon plan at the beginning of a project, the entire process tends to flow better.


On the internet today, there are far too many websites that provide a poor user experience. These difficult-to-navigate sites typically lack a sitemap that outlines its goals and purposes. Once a sitemap is created, the pieces of a website are more easily plugged into place.



Duplicate content is another preventable web design mistake that can hurt your search rankings. If you map out a sitemap beforehand, you will be able to avoid redundancy by determining early on where all your content should be located.


If you want to generate leads with digital marketing, you must have a clear conversion path. To achieve the best results, this process should start in the sitemap phase. Then, you can make sure your visitors are properly directed from your calls-to-action on each web page.

Now that you know what is a sitemap and what its purpose is, you are better equipped to participate fully in your business’ exciting, new web design project.

If you have an interest you may like this link to a blog about the history of CSS