Marketing Opportunities on Instagram

Instagram is one of the world’s most popular social platforms and, if you plan on marketing digitally, it’s a must for you to have an Instagram presence. Instagram can seem simple on the surface, but an advanced understanding of Instagram features is essential in separating your organization from the competition and opening up marketing opportunities on Instagram.
In this 5 part blog, I will share some of Instagram’s best practices, along with proven strategies and tips to help you build a sustainable following that you can convert into customers. I will look at the details of publishing posts, using hashtags, and engaging the community. Then,  explore Instagram insights to help direct your future efforts in growing your brand and your audience. A business should begin Marketing on Instagram. Start building an Instagram presence that will take your organization to the next level.

Brand awareness

Let’s take a look at some of the primary benefits of exploring the marketing opportunities on Instagram. You can increase the awareness of your products and services simply by posting photos and videos of them. Show users how your products and services are beneficial and how they can use them. You can also use Instagram to help improve your brand recognition. If your organization does some volunteer work for a local charity post photos and videos of that. You do this so users can see what your organization does outside of simply selling products and services.

Viral marketing Opportunities

Just like on all of the other social networks there are viral marketing opportunities on Instagram. They might not be easy to come across at first but once you find a piece of content that really resonates with your users. It may make them laugh or surprises which means they’re going to be more likely to re-share that content, to like it on Instagram. Viral content is a fantastic way to open marketing opportunities on Instagram.



Featuring photos of your products and services on Instagram

It’s super important to make sure that you’re featuring photos of your products and services on Instagram. This is probably the core part of your business so let users know what your business does best. Post photos of the products and services that your business has to offer and explain how users can benefit from those products and services. It’s also a great place to post contests and giveaways.


Ask them to do it using a particular hashtag. Maybe you can give the winner a gift card to buy some more or your products and services. What this does is it allows your customers to do marketing for you. They’re going to post photos and videos of your products and your services. So now you’re reaching an audience that’s bigger than just the people that follow you on Instagram. You’re reaching an audience of the people that follow all of your customers. You’re basically getting free marketing opportunities on Instagram. Your customers are happy to do it because they have an opportunity to win a gift card or a free product.

Contests and Giveaways

Instagram is a great place to host contests and giveaways. You can also find users that are already customers on Instagram. You can search within the Instagram map. So you can search for keywords related to your industry or you could search for specific products that your organization sells. And then you can see what people are posting about your products, what they like about them and what they don’t like. You can also communicate with your customers and potential customers on Instagram just like you can on Facebook or Twitter. Remember social media is your chance to give your organization a personality and let people know that it’s made of real people who really care about their customers.

Do something Different

These are just some ideas on how you can leverage marketing opportunities on Instagram, but I encourage you to think outside of the box and be creative as well. When you do something different people notice and they’re going to be more likely to remember it. So you can use all of this information as a baseline but don’t forget to practice your creative freedom as well when you use Instagram.


 Wayne is a Freelance Graphic Designer based in Wexford, Ireland


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