Best Practices in encouraging search engines to rank your site as highly as possible for relevant searches.
SEO (Search Engine Optimisation)
A system of methods used to enhance a website’s ranking in search engines’ organic search results.
Search Drives About Two-Thirds Of Non-direct Traffic
- Direct Traffic includes:
○ Entering URL ○ Bookmarks
- Other includes:
○ Links from other sites
Users Tend Not TO Dig Deep in Search Results
<title> tag – how important is it?
If I had to decide on one item that was important above all others it would be the title tag and the way it’s formed! Think of the search results of Google.
<title> Very Important
Every page should have a unique title
- The title is built around the target term for that page
○ This will be a two or three-word term
○ “Golfing Holidays in South East Ireland from GTI”
- Ultimately, people are the users of your site
Description Meta tag
It’s what shows up to the user in the google search:
