SEO (search engine optimisation) for Google Ranking

Best Practices in encouraging search engines to rank your site as highly as possible for relevant searches.


SEO (Search Engine Optimisation)

A system of methods used to enhance a website’s ranking in search engines’ organic search results.


Search Drives About Two-Thirds Of Non-direct Traffic

  • Direct Traffic includes:

○ Entering URL ○ Bookmarks

  • Other includes:

○ Links from other sites

Users Tend Not TO Dig Deep in Search Results



<title> tag – how important is it?

If I had to decide on one item that was important above all others it would be the title tag and the way it’s formed! Think of the search results of Google.

<title> Very Important

Every page should have a unique title

  • The title is built around the target term for that page

○ This will be a two or three-word term

○ “Golfing Holidays in South East Ireland from GTI”

  • Ultimately, people are the users of your site


Description Meta tag

It’s what shows up to the user in the google search:



                                                                       For a more in-depth look at SEO click here

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